Make the Squeeze

You may not see it, but the world before your eyes is actually a universe of advertising space—from the content you consume to the everyday decisions you make.


Juiceletter is here to show you that there is a multitude of freshly-squeezed creative ideas out there. All you have to do is take a sip.

About Juiceletter

Juiceletter is the official publication of UP Advertising Core. We connect with our audiences to the latest trends, news, and key people in the world of advertising and content. Yet, we aim not only to inform, but also reflect creativity and youthful audiences through our variety of content made by teams of talented artists, thinkers, writers, and content creators.

Together, we engage and interact with the world to give you what’s fresh.

Together, we make the squeeze.

About UP AdCore

The UP Advertising Core is the premier student-run non-profit organization and advertising agency in the University of the Philippines Diliman. It is a university-wide organization based in the College of Business Administration with members coming from various disciplines.